The FAANG group of mega cap stocks produced hefty returns for investors during 2020.

The group, whose members include Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited greatly from the COVID 19 pandemic as men and women sheltering into position used their products to shop, work and entertain online.

During the older 12 months alone, Facebook gained thirty five %, Amazon rose 78 %, Apple was up eighty six %, Netflix saw a 61 % boost, and Google’s parent Alphabet is actually up thirty two %. As we enter 2021, investors are actually asking yourself if these tech titans, enhanced for lockdown commerce, will achieve similar or perhaps even better upside this year.

From this particular group of five stocks, we are analyzing Netflix today – a high-performer during the pandemic, it is now facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The company and its stock benefited from the stay-at-home atmosphere, spurring desire for its streaming service. The inventory surged about ninety % from the reduced it hit on March sixteen, until mid October.

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Nevertheless, during the past 3 months, that rally has run out of steam, as the company’s primary rival Disney (NYSE:DIS) acquired considerable ground of the streaming battle.

Within a year of its launch, the DIS’s streaming service, Disney+, now has greater than 80 million paid subscribers. That is a significant jump from the 57.5 million it found to the summer quarter. Which compares with Netflix’s 195 million subscribers as of September.

These successes by Disney+ came at exactly the same time Netflix has been reporting a slowdown in the subscriber development of its. Netflix in October found it added 2.2 million members in the third quarter on a net schedule, short of its forecast in July of 2.5 million new subscriptions for the period.

But Disney+ isn’t the sole headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division can be found in the midst of a similar restructuring as it concentrates on the latest HBO Max of its streaming wedge. Also, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment businesses to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from rising competition, what makes Netflix more weak among the FAANG group is the company’s small money position. Given that the service spends a great deal to develop its extraordinary shows and shoot international markets, it burns a lot of money each quarter.

To enhance the money position of its, Netflix raised prices because of its most popular plan during the final quarter, the second time the company has done so in as several years. The move might possibly prove counterproductive in an atmosphere wherein men and women are losing jobs as well as competition is warming up. In the past, Netflix priced hikes have led to a slowdown in subscriber development, especially in the more-mature U.S. market.

Benchmark analyst Matthew Harrigan previous week raised similar concerns into his note, warning that subscriber development may well slow in 2021:

Netflix’s trading correlation with other prominent NASDAQ 100 and FAAMG names has now clearly broken down as one) trust in the streaming exceptionalism of its is fading somewhat even as two) the stay-at-home trade may be “very 2020″ even with some concern about just how U.K. and South African virus mutations could impact Covid-19 vaccine efficacy.”

The 12 month price target of his for Netflix stock is $412, aproximatelly 20 % beneath the current level of its.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the greatest mega caps as well as tech stocks in 2020. But as the competition heats up, the business should show it continues to be the top streaming option, and it is well-positioned to protect its turf.

Investors appear to be taking a rest from Netflix stock as they wait to determine if that can occur.